Pentagram and Yoto design screen-free audio player for children
Published in Dezeen. By Natashah Hitti.
Tech startup Yoto teamed up with Pentagram to develop an interactive audio toy that plays stories, music, radio and podcasts for children without the need for a screen.
Yoto CEO Ben Drury and CCO Tom Ballhatchet worked with Pentagram partners Jon Marshall and Luke and Jody Hudson-Powell to develop a product that "prioritised kids being in control".
The Yoto Player's simple design has a slot where physical cards are inserted and two buttons that can be pushed and twisted for playback and audio control.
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Natashah is design and technology reporter at Dezeen. She graduated from University College London with a first-class honours in history of art. While completing her studies, Natashah worked for a commercial art gallery in Fitzrovia, London.