Privacy Policy

When you purchase something from our website

We collect: Your name, address, IP address, telephone number, order, and payment details. If the product is a physical product, we will also collect shipping details. Our security measures mean we never see your payment details, which are passed straight to our secure payment processor. You can also create an account with us when you purchase, but you don’t have to. If we don’t collect these details from you, we are unable to provide customer service to you and ship your order.

Our lawful basis: Under data protection and privacy laws, we need to tell you the lawful basis we use to process your Personal Data in this way. Our lawful basis is: to perform, and take steps to enter into, a contract with you to provide you with our products and services.

We also wanted to tell you: * If you consent, we also collect technical data using cookies on our website, which you can find out more about by clicking to our Cookie List. * Our third party provider Shopify tracks IP addresses to prevent fraud. * If you checkout using Klarna, then we will also introduce you to Klarna to complete the finance application process for your order. * We are based in the United Kingdom, but the providers we use to process your order are based around the world. Click here to see a list of these providers, and how we protect your Personal Data when we work with them. We also use your Personal Data to administer your account, communicate with you and manage our relationship with you.

If you would like us to delete your account or personal data at any time please let us know. In addition, * All user accounts that are inactive (have not been signed into for two years) will be deleted along with their data. * We delete your order information 6 years after your last order with us. Other information related to your Yoto account will be deleted 2 years after your account has become inactive. We’ll reach out to you by email before we delete your account data, explaining how you can ask us not to delete your data. All families with no remaining users will be deleted along with their card library, player registrations, any settings. All orphaned make your own (MYO) content that has not been listened to for over three years may be deleted at any time.

You have a suite of rights over how your Personal Data is used, we’ve set them out here.

We may use this information to analyse where our customers are and create targeted campaigns.

When you create a Yoto Account

In order to access the app, create a connection between a player and the app, or access the library, you will need to create a Yoto account. You will need to provide the same email address for your Yoto account and Shopify account to enable us to add your purchases to your Yoto account.

We collect: Your email address and a password created by you. After registering, you’ll receive an email asking you to verify your account. We use security measures to make sure we can’t see the plain text of the password you create. If we don’t collect these details from you, we are unable to establish an account for you, because our accounts are personal and require personal details.

Our lawful basis: Under data protection and privacy laws, we need to tell you the lawful basis we use to process your Personal Data in this way. Our lawful basis is: to perform, and take steps to enter into, a contract with you to provide you with our products and services.

We also wanted to tell you:

• If you consent, we also collect technical data using cookies on our website, which you can find out more about by clicking to our Cookie List.
• We are based in the United Kingdom, but the providers we use to process your order are based around the world. Click here to see a list of these providers, and how we protect your data when we work with them.
• Information related to your Yoto account will be deleted 2 years after your account has become inactive, except for your order history which is deleted after 6 years. We’ll reach out to you by email before we delete your account data, explaining how you can ask us not to delete your data.
• You have a suite of rights over how your data is used, we’ve set them out here.
• If you notify us or we otherwise determine that a child under sixteen has been improperly registered for a Yoto Account, we will cancel the child's account and delete the child's personal information from our records.

The Yoto Player is deliberately designed to collect minimal data. When you use the Yoto Player or the Yoto App we collect usage data, as detailed below, to improve the Player and the App, and to troubleshoot (including to diagnose and inform you about problems with your Player).

Certain usage data (as defined below) is also used to help us improve our business. To ensure we do this in a way which respects children’s privacy and your privacy, usage data we collect is anonymised and aggregated to form analytics data. Analytics data does not contain personal data and cannot be linked back to children or to you.

When you use the Yoto Player

• When you use the Yoto Player, we collect the following usage data to help us improve the Player and allow us to manage storage and cache: the audio being played, when it was played and how many times it was played, system performance of the player (such as how much memory you have left).
• Whether the Player is connected to a WiFi network and, if it is, the signal strength and WiFi network name. We collect this so you can see in the App which WiFi network your player is connected to, and for troubleshooting.
• We also collect error logs which we store for a period of 30 days to help us diagnose and fix any bugs.

When you use the Yoto App

• Our App enables you to explore free audio, sleep sounds, kid-friendly podcasts and radio from around the world. You can also record your own story and link it to a card to play on Yoto Player, or share it with friends and family.
• If you use the App to record your own content to play back on your Yoto Player, the recording is stored on our servers but we cannot access or hear them. You can delete these recordings at any time, or you can ask us to delete them for you, and we’ll be happy to help.
• When you use our App, we collect how long you spend using the App and which version of the App you’re running. This data isn’t linked to your user account.
• To help us understand how you use our App, we also collect information about the audio you’ve played, when it was played, and how many times it was played.
• We also collect error logs which we store for a period of 30 days to help us diagnose and fix any bugs.

When you make an enquiry with us

We always collect: Your name, IP address, email address and/or telephone number, so that we can provide assistance to you. If we don’t collect these details from you, we are unable to provide customer service to you.

Product details for order enquiries: We also collect your order and payment details. If the product is a physical product, we will also collect shipping details. For more detail about how we collect and manage your Personal Data when you’ve placed an order with us, please click here.

Our lawful basis: Under data protection and privacy laws, we need to tell you the lawful basis we use to process your personal data in this way. Our lawful basis is: to provide assistance to you in relation to our business.

We also wanted to tell you:

• If you consent, we also collect technical data using cookies on our website, which you can find out more about by clicking here.
• If you would like us to delete your account or personal data at any time please let us know.

You have a suite of rights overhow your Personal Data is used, we’ve set them out here.

Yoto will never sell your personal data.

We use third parties to help us run our business, and we've described below the third parties we work with when:

• You use our website: We work with cookies providers who help us understand how our website is used. These are listed in our cookies policy here. We also work with third parties to host our website, run our online store and help us provide customer service. We only share your Personal Data with these providers as we need to deliver what you've asked us to, whether that's an online order you've made, making payment for our products or services, or responding to a customer service query.
• You use our app: We use third parties to help make our App work. The third parties we use store your account information for us, the items you've purchased and the content you play that streams to the App.
• You use our player: We use third parties to help us understand how our player is used, and how to improve it. These third parties help us understand what content is being played and how your device is performing, so we can (for example) make sure your frequently played content is saved to your player, and you don't have to download it every time. These third parties also enable us to monitor, troubleshoot and inform you of any product issues with your device if you need us to. We never collect data from the player that could enable us to identify your children, and if we ever discover that someone under 16 years of age has created an account with us or can be identified by the data we collect, we will delete that data immediately.

Where we disclose your Personal Data to third parties, your Personal Data will be dealt with in accordance with the privacy policies of those third parties.

Regulators, authorities and enforcement agencies: We may need to disclose or share your Personal Data to regulators, authorities or enforcement agencies if we are under a duty to do so or to comply with a legal obligation, to enforce our terms or any other agreements, or to protect our business against fraud and credit risks. We may also share Personal Data with any prospective buyers of our business or any part of it, to ensure that our business can be continued by the buyer.

As we are located in England, we generally store Personal Data in local servers situated in either the UK or the EU. Depending on where you are situated, this means that our service providers or the services they provide may be based outside of your country of residence. We may however collect, process or store Personal Data in other countries including in Australia or the USA.

To keep our privacy policy short and easy to understand, we haven’t set out every single supplier we work with. If you are located within the UK or EU, when we transfer your Personal Data outside the UK and EU, we ensure that it is covered by privacy protection by law. If you have any specific questions please get in touch via privacy@yotoplay.com. We’ll be happy to help.

See our cookie policy.

Your data rights

You have various rights under data protection law. A summary of your privacy rights is below, however these rights are subject to exceptions and may not apply to you in some circumstances.

If you wish to exercise these rights or have any questions, the easiest way for you to do this is by contacting us at privacy@yotoplay.com.

• Access: You have the right to access your Personal Data and obtain a copy of it
• Rectification: You can correct incomplete or inaccurate Personal Data we hold about you
• Erasure: You can ask us to erase the Personal Data we hold about you
• Restrict: You can ask us to restrict our handling of your Personal Data
• Portability: You can ask us to transfer your Personal Data to a third party
• Object: You can object to how we are using your Personal Data
• Complain: You always have the right to lodge a complaint with us at privacy@yotoplay.com or the Information Commissioner’s Office, the supervisory authority for data protection issues in England and Wales.

If you are based in Australia the supervisory authority for data protection is the Office of the Australian Information Commissioner who you can contact here.

We may decline your request to access or correct your Personal Data in certain circumstances in accordance with applicable data protection and privacy laws (or if we no longer hold any Personal Data about you as disclosed above). If we do refuse your request, we will provide you with a reason for our decision and, in the case of a request for correction, we will include a statement with your Personal Data about the requested correction.

Can you remain anonymous or use a pseudonym?

Generally speaking, we do not allow you to use a pseudonym or to otherwise remain anonymous, as this is impractical for our business purposes.

We also note that if you do not provide us with some or all of the Personal Data we request, we may not be able to assist you in accessing our products or services. This may also have an effect on whether we can begin or continue a relationship with you, and whether you can use or access our products or services.

Changes to our privacy policy

We may need to change this privacy policy from time to time. When we do amend it, the changes will be effective immediately upon being made public on our website. We will use reasonable measures to notify you of any relevant changes to this privacy policy, but please be aware that it is your responsibility to review our privacy policy regularly and make sure you keep up to date with any changes. This Privacy Policy was last updated on 17 October 2023.