Pentagram designed a smart speaker that’s like HitClips for kids

Published in The Verge. By Dami Lee, reporter.

The Yoto Player, a connected speaker for kids, has more in common with old-school cassette players than smart speakers like Amazon Echo or Google Home devices.

The physical cards slot into the top of the speaker like the nostalgic HitClips of yore, which encased bite-sized clips of music in tiny plastic squares. Parents can connect the speaker to a companion app to “upload” their own content onto blank cards, or purchase cards that connect to Yoto’s library of music, activities, sound effects, and audiobooks from partners like Random House and the Roald Dahl collection

“As physical objects, [the cards] not only allow children to be in control of content, but also support learning and play, and for very young children also promote fine motor control development,” Pentagram’s Jon Marshall told Fast Company.

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