Pentagram has designed a screen-free audio platform which puts kids in control

Published in DesignWeek. By Henry Wong.

Pentagram has developed the industrial design and branding for the Yoto Player, an interactive screen-free audio player for children.The project is a collaboration between Yoto’s co-founder and CEO Ben Drury, the company’s CCO Tom Ballhatchet and Pentagram’s London office.

Pentagram partner and industrial designer Jon Marshall worked on the product design, following a month-long research-led process which involved interviewing families and children to understand their priorities. The aim was to “put children in control of their own experience,” Marshall says.

The most noticeable detail is Yoto’s face. On the speaker’s surface is a 16×16 pixel colour display which provides feedback and interactive content without being overly distracting. 

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