- Yoto launches its first major retail partnership in Australia, with products available in Kmart and the Memo stores and online from October 2025.
- Since launching in Australia in July 2024, the company has sold a player every 5 minutes, experiencing 300% growth YoY with plans to double the business in 2026
- Following its rapid success in Australia, expanding into retail reflects Yoto’s commitment to making screen-free storytelling accessible to more Australian children - wherever their parents choose to shop.
- With children spending an average of 2.6 hours per day on screens (equivalent to nearly two full years by the age of 18), the demand for engaging, screen-free alternatives has never been greater.
Sydney Australia, Monday 13 September 2025 – Today, Yoto, the kids’ audio platform inspiring creativity and imagination worldwide, backed by Zuckerberg and Sir Paul McCartney, launches its first major retail partnership in Australia. From 27 October, its award-winning players and story cards are available at Kmart and The Memo, bringing screen-free storytelling and play directly to Aussie families.
Founded to tackle the universal challenge of children’s screen time, Yoto has grown into a global success over the past decade. Since launching in Australia in July 2024, Yoto has sold a player every 5 minutes, quickly making Australia one of Yoto’s most exciting markets, with the number of Australian families using Yoto growing over 300% year-on-year. With its first retail expansion in the country, families can now discover a screen-free way to explore stories, music, and play - helping kids learn, imagine, and create without relying on devices.
Yoto’s latest research shows that children spend an average of 2.6 hours per day on screens (equivalent to nearly two full years by the age of 18), highlighting the growing demand for engaging, screen-free alternatives. Following its rapid success in Australia, expanding into retail reflects Yoto’s commitment to making screen-free storytelling accessible to more Australian children - wherever their parents choose to shop.
Sharina Simnett, AU Country Manager at Yoto, said: “We’re excited by retail’s potential, combining major retailers with trusted family destinations. It’s a simple but powerful way to meet families in their everyday lives and invite them into Yoto’s screen-free world of stories, music, and imagination they can touch, try, and take home the joy of Yoto.”
By bringing interactive audio directly into two leading Australian retailers, Yoto continues to support children’s imagination, learning, and independent play — providing a meaningful alternative to screen-based entertainment.
Yoto players and cards will be available in all Kmart and The Memo’s stores nation-wide from 27 October 2025.
Yoto is backed by investors, including the Roald Dahl family and Sir Paul McCartney. Yoto has raised over $54 million to date, including a $17M Series A in 2021, a $22M Series B in 2023 led by the philanthropic Chan Zuckerberg Initiative, and a $15M funding package from HSBC UK in 2024 to support continued global growth and scale manufacturing.
As of June 2025 - Yoto families have listened to over 500 million hours of listening - that’s 57,000 years.
Kmart is a leading retailer in Australia and New Zealand, operating over 300 stores and serving millions of customers each year. Founded in 1969 in Burwood East, Victoria, Kmart has grown into a trusted national brand, committed to providing families with quality products at low prices.
The business is supported by more than 44,000 team members across retail, distribution, and corporate operations, with a focus on designing, sourcing, and delivering products that meet the everyday needs of customers. Kmart designs and produces over 80% of the products available in its stores and online, leveraging long-standing supplier relationships to offer exceptional value.
The Memo is a trusted Australian parenting destination, providing curated products, expert advice, and resources to support parents through pregnancy, birth, and early parenthood. Founded to simplify the journey for new and expecting parents, The Memo delivers carefully selected, high-quality products and services that help families make informed choices with confidence.
The Memo offers a range of complimentary services, including education, gift registry support, and convenient shopping options such as free delivery over $199, price matching, easy returns, and Click & Collect. Committed to supporting parents at every stage, The Memo combines expertise with accessibility to create a reliable and feel-good shopping experience for Australian families.